beta news: Don't believe what Microsoft tells you -- Windows 10 is not an operating system. by Mark Wilson
'Oh, sure, it has many features that make it look like an operating system, but in reality it is nothing more than a vehicle for advertisements. Since the launch of Windows 10, there have been numerous complaints about ads in various forms. They appear in the Start menu, in the taskbar, in the Action Center, in Explorer, in the Ink Workspace, on the Lock Screen, in the Share tool, in the Windows Store and even in File Explorer.
'Microsoft has lost its grip on what is acceptable, and even goes as far as pretending that these ads serve users more than the company -- "these are suggestions", "this is a promoted app", "we thought you'd like to know that Edge uses less battery than Chrome", "playable ads let you try out apps without installing". But if we're honest, the company is doing nothing more than abusing its position, using Windows 10 to promote its own tools and services, or those with which it has marketing arrangements.
'Microsoft has found itself in court on more than one occasion for anticompetitive behavior with Internet Explorer, and if its actions with ads are anything to go by it would appear that the company has learned nothing about stopping abusing its position. As each new layer of advertising has been revealed in Windows 10, Microsoft has managed to annoy and alienate more users. Each time there have been plenty of people to jump to the company's defense and stick up for what it is doing. But the sheer prevalence of ads in myriad forms is making Microsoft's actions indefensible.'