New York Post: The fake apps mimic the look of legit apps — and have proliferated since this summer, experts said. by James Covert
'It didn’t help that earlier this month, Apple introduced search ads in its App Store. The fake apps are buying search terms, it would appear, to increase their exposure to consumers.
'The crooks are looking to tap into the fast-growing market for mobile sales, which last year leaped 56 percent to $49.2 billion, according to comScore.
'Late last week, a slick-looking app bearing the Coach label was dangling “an extra 20 percent off” bags, shoes and accessories.
'Coach doesn’t have an iPhone app, it said.'