Washington Post: Behind Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana are not just software engineers. By Elizabeth Dwoskin
'Increasingly, there are poets, comedians, fiction writers, and other artistic types charged with engineering the personalities for a fast-growing crop of artificial intelligence tools.
'“Maybe this will help pay back all the student loans,” joked Ewing, who has master’s degrees from the Iowa Writer’s Workshop and film school.
'Unlike the fictional characters that Ewing developed in Hollywood, who are put through adventures, personal trials and plot twists, most virtual assistants today are designed to perform largely prosaic tasks, such as reading through email, sending meetings reminders or turning off the lights as you shout across the room.
'But a new crop of virtual assistant start-ups, whose products will soon flood the market, have in mind more ambitious bots that can interact seamlessly with human beings.'