July 13, 2015

"Twitter’s Cortex is already focusing on the company’s advertising system and will eventually analyze the entire 'corpus of tweets'."

Business Insider Twitter is ramping up its artificial intelligence efforts, hunting for experts to fill out a new team called “Cortex.” by Alexei Oreskovic

'A couple of recent job postings provide some clues about Twitter’s new Cortex group, which could help the company better personalize its service for its 300 million users and keep up with Google and Facebook in the industry’s escalating AI race.

'Twitter is looking to enlist architecture and systems software engineers that will work on “Deep Learning,” a specialized branch of artificial intelligence that's much in vogue among Internet companies these days. The job postings specify that the positions are based in New York, which is where Madbits, an AI startup that Twitter acquired last year, is based. 

'A goal of Cortex appears to be “automatic content understanding.” A job listing explains that Twitter basically building the “backbone” of its learning systems, which are intended to automatically label the flood of disparate content that users publish on its social network.'

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