silicon valley: The bigger danger is that increasingly they’re able to identify you as well. by Marisa Kendall
'In public buildings and offices, there’s a chance you’re being watched by cameras equipped with facial recognition software. Southern California-based FaceFirst, for example, sells its facial recognition technology to retail stores, which use it to identify shoplifters who have been banned from the store, and alert management if they return. Corporate offices and banks also use the software to recognize people who are wanted by police.
'Facial recognition technology, which works by matching thousands of data points in a face with points on other faces in a database, has become dramatically more advanced in the past five years, said FaceFirst CEO Joe Rosenkrantz.'